CARE OF IS A PR AGENCY FOR HIGH-PROFILE INDIVIDUALS IN ENTERTAINMENT AND BEYOND.

We are deliberately selective, with a hands-on, highly attentive approach. We provide crisis communications and personal representation across entertainment, business, and other visibility-driven arenas where perception moves quickly and the margin for error is slim. Our approach is measured, strategic, and built to anticipate scrutiny and outpace it.

We maintain trusted relationships across entertainment, legal, business, and political media, and work closely with leading litigators on sensitive, high-stakes matters - shaping narratives around key developments, capitalizing on momentum, and ensuring our clients remain front and center without becoming overexposed.

EVERY ANGLE IS CONSIDERED, SO EVERYTHING IS TAKEN CARE OF.

MEET THE TEAM

 

CAROLINA H

Carolina is a public relations & crisis management expert serving as the Founder and CEO of Care Of Public Relations.

In her role, she manages day-to-day PR for high-profile entertainment figures, leading legal firms, and CEOs of multi-million-dollar businesses. Carolina specializes in high-stakes crisis and litigation matters, including mergers and acquisitions, divorces, business disputes, and sensitive personal issues, guiding clients through the most scrutinized moments of their careers. She has built the communications playbooks and led the execution behind some of the most well-known celebrity and political crises of the last decade.

  • Her ability to navigate high-pressure, always-on environments was shaped during her four years in the White House Communications Department, where she served first as Director of Regional Media and later as a commissioned officer with the title of Special Assistant to the President and Associate Director of Communications for Economic Initiatives. In this role, she led messaging efforts around bipartisan administration priorities, including paid family leave, the President’s Council on Sports, Fitness & Nutrition, women’s global development and economic prosperity, food access initiatives through the Farmers to Families Food Box Program, and efforts to combat human trafficking, among others, and played a key role in supporting the administration’s COVID-19 response. She also led press advance and communications efforts on the ground across more than 20 U.S. states and 12 countries spanning Asia, Africa, and South America for the President, Vice President, First Lady and First Family.

    Prior to founding Care Of, she held senior roles at Hiltzik Strategies and The Agency Group PR, working across their entertainment and crisis practices.

    Originally from Northern Virginia, Carolina currently resides in Washington, D.C.